PR & CONSULTING
In March 2021 Pepe Jeans London unveiled their collaboration with the British photographer Brooklyn Beckham for the Wiser Future campaign. The entire campaign was directed and self-shot by him.
The Wiser Future campaign celebrates the preciousness of water and reflects on its vital importance for the future. The campaign promotes Pepe Jeans newest Wiser Wash® technology which drastically reduces the use of water in the production process of denim from 16 liters of water to 1 cup and uses non toxic chemicals. Certified by Control Union, Wiser Wash® is a revolutionary technology that makes the denim washing processes more sustainable. Compared to conventional bleaching methods, the Wiser Wash® technology needs less time and fewer rinses, helping to cut the energy use by 40%.
BEHIND THE SCENES WITH BROOKLYN BECKHAM SHOOTING FOR PEPE JEANS