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Case

INFLUENCER MARKETING

H&M SIMONE ROCHA

In March 2021 H&M launched the exclusive designer collaboration with Simone Rocha. It is the first time she opened her universe and extended her collection and designs to all gender including kidswear.

STUDIO O was responsible for the talent research, the communication and coordination of the entire influencer campaign for the German market.

REELS CREATED BY @OLUWATONILOBAA FOR H&M x SIMONE ROCHA - DIRECTED BY @JOHANNABERHORN

History and heritage. Details and fabrications. Family and community. The many facets of womanhood. For fashion designer Simone Rocha, her work and collections are a tribute to what she holds dear. In creating the collection for H&M, Rocha spent time reflecting on and revisiting her brand's archive, combining her past collections and carefully reworking beloved pieces into unexpected new designs.